Senior Performance Marketing Manager

The role

You will own paid acquisition end to end across core channels and geographies. You will set strategy, manage media budgets, and be accountable for CAC, ROAS and volume targets.

What you will do

• Own paid media strategy and execution across Meta, Google, TikTok and programmatic.
• Manage and optimise significant media budgets.
• Design and run a test-and-learn programme across audience segmentation, creative angles, bidding strategies and landing pages.
• Translate campaign data into actionable insight for senior stakeholders.
• Partner with the Creative team to brief and iterate on paid assets.
• Work cross-functionally with Product and Growth to align paid campaigns with product launches and expansions.
• Develop and maintain attribution and measurement frameworks.

Required qualifications

• 5+ years of experience in performance marketing for a mobile app product.
• Proven track record of managing substantial paid media budgets across at least Meta and Google.
• Full-funnel approach to growth.
• Hands-on experience acquiring and retaining users for a mobile app product (iOS and Android).
• Experience working with mobile measurement partners, attribution tooling and incrementality testing.
• Strong analytical skills.
• Ability to write a sharp creative brief and give structured feedback.
• Comfort working in a fast-moving, ambiguous environment.
• A genuine bias for action.

Nice to have

• Experience running paid campaigns in emerging markets across Africa, the Middle East or South Asia.
• Familiarity with AI-powered creative testing or media planning tools.
• Exposure to multi-product growth loops.

About the company

LemFi is a financial engine for people who move countries to build something better. They provide remittances, multi-currency accounts, Savings, eSIMs and Credit.