Senior Growth Manager - UK to Kenya

The role

You will drive expansion across East African communities in the UK by managing organic growth and physical community presence. You will own influencer negotiations, manage external agencies, and execute grassroots field marketing.

What you will do

• Map and build presence inside East African diaspora associations and community networks
• Travel across the UK 3 to 5 days every few weeks to establish on-the-ground presence
• Organize and participate in local events, meetups and forums
• Build and maintain relationships with community leaders and grassroots partners
• Develop and execute user acquisition strategies for East African communities in the UK
• Source, negotiate with, and manage partnerships
• Conduct market research to understand user needs and provide insights to Product and Marketing teams
• Own the full campaign lifecycle from concept to close
• Identify new community touchpoints and partnership opportunities
• Use AI tools to accelerate output

Required qualifications

• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
• Deep understanding of the East African community in the UK
• Proven ability to work against targets and deliver measurable results
• Strong data-driven mindset
• Excellent interpersonal skills
• Entrepreneurial and tenacious
• Self-motivated and effective working independently and in remote environments
• Willing to travel extensively and work occasional weekends

Nice to have

• Prior experience launching or scaling ventures in new markets
• Have run growth, community, or field marketing campaigns that drove measurable acquisition
• Background in fintech, payments or diaspora-focused products
• Existing relationships within East African diaspora networks or associations in the UK

About the company

LemFi is a financial engine for people who move countries to build something better. They provide multi-currency accounts, Savings, eSIMs and Credit.