Product Marketing Leader

The role

You will own positioning and messaging for new products, features, and strategic initiatives. You will lead product value articulation from research through execution across landing pages, email, and marketing funnels.

What you will do

• Own positioning and messaging for new products, major features, and strategic initiatives
• Translate product strategy and capabilities into customer value
• Shape launch narratives from early alignment through post-launch optimization
• Lead qualitative and quantitative customer research
• Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels
• Improve conversion and feature adoption through testing and measuring
• Reduce go-to-market friction by embedding messaging strategy in product development
• Partner with leadership and cross-functional teams to shape go-to-market strategy

Required qualifications

• 7+ years of experience in product marketing
• Proven ability to own positioning and messaging for products and features
• Strong track record of leading or heavily contributing to product launches
• Strong customer research capabilities using qualitative and quantitative insights
• Demonstrated impact on conversion, adoption, or product understanding
• Excellent cross-functional partnership skills with Product, Growth, Design, and Marketing teams
• Ability to work from the office most days of the week

Nice to have

• ideally in a product-led environment

About the company

Lemonade is building the future of insurance with AI at the center.