Senior Director of Brand Marketing

The role

The Senior Director of Brand Marketing will own the brand positioning, narrative, and voice for Lemonade. You will lead integrated campaigns, manage creative operations, and build the brand and creative team.

What you will do

• Own the Lemonade brand end-to-end positioning, narrative, voice, and brand systems
• Act as the final internal authority on what is on-brand across every consumer touchpoint globally
• Help founders, executives, and cross-functional leaders make brand-strengthening decisions
• Lead integrated campaigns from strategy through execution
• Own the end-to-end production of brand and OOH campaigns
• Drive operational excellence across the creative function
• Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas
• Own global brand strategy, including localization and cultural adaptation
• Define and track brand health metrics
• Build and lead the brand and creative team

Required qualifications

• Built a distinctive consumer brand at a top-tier company or agency
• Proven track record leading major integrated campaigns from concept to screen
• Demonstrated operational experience managing large-scale creative production
• Experience building or improving creative operations infrastructure
• Exceptional taste and judgment
• Ability to turn complex products into simple, human stories
• Ability to make strong strategic decisions with incomplete information
• Experience scaling brand footprints internationally
• Ability to influence and align founders, executives, and senior cross-functional partners
• Understanding of brand measurement to connect decisions to business outcomes
• Strong leadership skills with a track record of hiring, developing, and inspiring senior creative talent

About the company

Lemonade is building the future of insurance with an AI-first approach.