Head of Direct Mail

The role

The Head of Direct Mail will own the direct mail channel end-to-end, including creative, sends, logistics, offers, and reporting. You will lead dedicated analysts and work with the creative team to set direction on targeting and offers. The role focuses on turning direct mail into a scaled growth engine anchored to LTV.

What you will do

• Own the direct mail strategy and set volume, response and payback targets.
• Own the channel P&L including forecasting, budget and CAC/LTV discipline.
• Source and buy prospect data from bureaus and brokers.
• Direct analysts building response and propensity models.
• Work with risk analysts to shape offers around eligibility and lifetime value.
• Plan and run the campaign calendar.
• Select, negotiate with and manage print and postal suppliers.
• Brief the creative team on packs, copy and offers.
• Build reporting that ties sends to funnel, revenue and LTV.
• Hire and develop the team as the channel scales.

Required qualifications

• 5+ years in direct mail.
• At least 2–3 years owning an acquisition DM programme end to end.
• Track record of mailing cold prospects at meaningful scale.
• Experience procuring data from suppliers.
• Deep knowledge of the DM supply chain including print, lettershop, Royal Mail products and suppression.
• Strongly commercial approach including owning channel P&L.
• Strong analytical judgement for designing test cells and understanding propensity modelling.
• Experience managing suppliers through tendering, negotiating and setting SLAs.
• Ability to run a multi-drop campaign calendar.
• Experience leading analysts and working with creative teams.
• Clear communicator to earn trust of finance, risk, compliance and data teams.
• Demonstrable use of AI in your workflow.

Nice to have

• Experience in acquisition mail in financial services, especially credit cards or loans.
• Experience standing up a data pipeline or enrichment stack.
• Experience building a channel or function from scratch.
• Background hiring and developing an analytics or design team.

Benefits

• Flexible working
• Socials and connection events
• Private health cover
• Retirement savings plans
• Employee referral programme
• Office meals and snacks including complimentary lunches on in-office days at select locations
• Cycle-to-work scheme
• Electric vehicle salary sacrifice schemes

About the company

Lendable is a fintech company and UK unicorn building technology to help people get credit and save money. They have rebuilt consumer finance products including loans, credit cards and car finance.