Direct Mail Growth Manager

The role

You will own the direct mail channel end-to-end, including creative, sends, logistics, offers, and reporting. You will lead analysts and work with creative teams to set direction on targeting, offers, and response models.

What you will do

• Own the direct mail strategy and set volume, response and payback targets anchored to LTV.
• Own the channel P&L including forecasting, budget and CAC/LTV discipline.
• Source and buy prospect data from bureaus and brokers.
• Direct analysts building response and propensity models.
• Work with risk analysts to shape offers around eligibility and lifetime value.
• Plan and run the campaign calendar.
• Select, negotiate with and manage print and postal suppliers.
• Brief the creative team on packs, copy and offers.
• Build reporting that ties sends to funnel, revenue and LTV.
• Hire and develop the team as the channel scales.

Required qualifications

• 5+ years in direct mail.
• At least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results.
• A track record of mailing cold prospects at meaningful scale.
• Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost.
• Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased).
• A strongly commercial approach.
• Strong analytical judgement.
• Experience managing suppliers: tendering, negotiating, setting SLAs and keeping several partners to schedule.
• The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates.
• Experience leading analysts and working closely with creative teams.
• A clear communicator who earns the trust of finance, risk, compliance and data teams.
• Demonstrable use of AI in your workflow.

Nice to have

• Experience in acquisition mail in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting.
• Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data)
• Experience building a channel or function from scratch
• Background hiring and developing an analytics or design team

Benefits

• Flexible working
• Socials & connection
• Health coverage including private health cover
• Retirement savings plans
• Employee referral programme
• Office meals & snacks including complimentary lunches on in-office days at select locations
• Cycle-to-work and electric vehicle salary sacrifice schemes available in select locations

About the company

Lendable is a fintech company building technology to help people get credit and save money. It is one of the UK's most exciting unicorns with a team of over 800 people.