Head of Direct Marketing

The role

The Head of Direct Marketing will own the direct marketing channel end-to-end, including creative, sends, logistics, offers, and reporting. You will lead analysts and work with creative teams to scale the channel using data, response models, and direct mail.

What you will do

• Own the direct marketing strategy and set volume, response and payback targets.
• Own the channel P&L including forecasting, budget and CAC/LTV discipline.
• Source and buy prospect data from bureaus and brokers.
• Direct analysts building response and propensity models.
• Work with risk analysts to shape offers around eligibility and lifetime value.
• Plan and run the campaign calendar from data selection to mail delivery.
• Select, negotiate with and manage print and postal suppliers.
• Brief the creative team on packs, copy and offers.
• Build reporting that ties sends to funnel, revenue and LTV.
• Hire and develop the team as the channel scales.

Required qualifications

• 5+ years in direct marketing.
• At least 2–3 years owning an acquisition DM programme end to end.
• Track record of mailing cold prospects at meaningful scale.
• Commercial ownership of business cases, forecasting and returns.
• Experience procuring data from suppliers.
• Deep knowledge of the DM supply chain including print, lettershop, Royal Mail products and suppression.
• Strong analytical judgement for designing test cells and understanding response and propensity modelling.
• Experience managing suppliers through tendering, negotiating and setting SLAs.
• Ability to run a multi-drop campaign calendar.
• Experience leading analysts and working with creative teams.
• Clear communicator to earn trust of finance, risk, compliance and data teams.
• Demonstrable use of AI in your workflow.

Nice to have

• Experience in acquisition mail in financial services, especially credit cards or loans.
• Experience standing up a data pipeline or enrichment stack.
• Experience building a channel or function from scratch.
• Background hiring and developing an analytics or design team.

Benefits

• Flexible working
• Socials and connection events
• Private health cover
• Retirement savings plans
• Employee referral programme
• Fully stocked kitchen
• Complimentary lunches on in-office days at select locations
• Cycle-to-work scheme in select locations
• Electric vehicle salary sacrifice schemes in select locations

About the company

Lendable is a fintech company and UK unicorn building technology to help people get credit and save money. The company has rebuilt consumer finance products including loans, credit cards and car finance.