Senior Performance Marketing Manager

The role

You will own tactical campaign management for digital acquisition in the US and Mexico. You will manage significant budgets on Meta, TikTok and Google Ads to drive growth in these new markets.

What you will do

• Own the D2C acquisition strategy for the US and Mexico across paid social and search
• Lead the launch and scale of new high-potential channels
• Build a repeatable playbook to scale in two distinct markets
• Translate customer insights into briefs for an external creator network
• Analyse creative output to refine the hook and concept library
• Adapt messaging and creative to US and Mexican cultural and linguistic nuances
• Execute daily and weekly optimisations across paid channels
• Maintain and audit the conversion tracking setup
• Triangulate results from multiple attribution sources

Required qualifications

• 2–4 years in performance marketing with a strong creative tilt
• Deep hands-on Meta, Google Ads and TikTok campaign management experience
• Experience managing multi-million annual budgets
• A strong understanding of effective hooks, messaging and creative formats for social media
• Familiarity with attribution modelling and incrementally testing concepts
• A strong analytical mindset
• Comfortable creating and working with AI tools to enhance productivity and analysis
• Comfortable operating with ambiguity and building in new audiences and markets without an established playbook

Nice to have

• SQL proficiency
• Experience launching or scaling acquisition in the US and/or Mexican markets
• Spanish language skills
• Experience standing up a digital channel or market from scratch
• Experience in financial services or other regulated consumer categories

Benefits

• Flexible working
• Socials and connection events
• Private health cover
• Retirement savings plans
• Employee referral programme
• Fully stocked kitchen
• Complimentary lunches on in-office days at select locations
• Cycle-to-work scheme in select locations
• Electric vehicle salary sacrifice schemes in select locations

About the company

Lendable is a fintech company building technology to help people get credit and save money. It is a UK unicorn with a team of over 800 people.