Business Development Representative

The role

You will own the top of the funnel for a defined set of target accounts. You will build pipeline through insight-led outreach to large manufacturers undergoing digital transformation.

What you will do

• Own a named target account list and research organizational structure, technology stack, and operational priorities.
• Execute high-quality, multi-channel sequences including email, phone, LinkedIn, and events.
• Identify and engage plant managers, VP Operations, Head of Manufacturing IT, and other economic buyers.
• Generate qualified opportunities that meet persona, problem, and timeline requirements.
• Work with paired Account Executives to align on account strategy and messaging.
• Stay current on manufacturing trends like IIoT, smart factory, AI at the edge, and OEE.
• Maintain Salesforce activity logs, contact data, and opportunity stages.

Required qualifications

• 2–5 years in B2B sales or business development, ideally in industrial technology, manufacturing software, IoT, or adjacent enterprise SaaS.
• Consistent attainment of pipeline and meeting targets.
• Examples of breaking into new accounts or landing cold outreach with senior stakeholders.
• Strong written and verbal communication skills.
• Comfortable with long sales cycles and complex buying committees.
• Proficient in Salesforce and modern sales tools (Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator).

Nice to have

• Background in manufacturing, industrial automation, edge computing, or IIoT.
• Experience with account-based sales motions and named account strategies.
• Familiarity with sales methodologies such as Challenger, SPIN, or Sandler.
• Exposure to enterprise sales cycles involving IT, OT, and operational stakeholders.

Benefits

• Competitive base salary with uncapped commission potential.
• Fast-track career growth into AE or senior GTM roles.
• Access to industry training, certifications, and mentorship from experienced operators.
• Remote and hybrid flexibility depending on location.

About the company

Litmus is a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. The company is building the data foundation that powers industrial AI.