ABM Manager

The role

The ABM Manager will execute account-based marketing programs across high-priority target accounts. You will build account plans, launch multi-channel plays, and measure impact on pipeline by working with sales and partner teams.

What you will do

• Execute ABM program across tiered target accounts.
• Build and maintain account plans with AEs and BDRs.
• Plan and launch multi-channel ABM plays including email, LinkedIn, paid programs, direct mail, content, and events.
• Partner with BDRs on account-based outreach sequences and messaging.
• Work with Partner Managers to co-develop joint account plans and campaigns with Hyperscaler and System Integrator partners.
• Coordinate content and messaging for target industries, accounts, and personas with Corporate Marketing.
• Use HubSpot and Salesforce to build target account lists, track engagement, and keep account data clean.
• Work with RevOps to report on ABM performance including engagement, meetings, and pipeline.

Required qualifications

• 3–5 years of B2B marketing experience.
• At least 2 years running ABM or account-based programs.
• Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals.
• Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting.
• Strong project management skills.
• Clear, concise writing that adapts to both technical and business audiences.

Nice to have

• Experience marketing B2B software to manufacturing, industrial, or other technical buyers.
• Experience building and managing skills and artifacts in Claude.
• Experience with ABM and intent platforms such as 6sense, Demandbase, or ZoomInfo.
• Experience running joint or co-sell programs with Hyperscaler, SI, or technology partners.
• Familiarity with industrial data, IIoT, edge computing, or AI.

About the company

Litmus is a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. The company builds the data foundation that powers industrial AI.