Marketing Manager (DACH)

The role

You will build Light's presence in the DACH region by shaping GTM strategy and owning the regional events calendar. You will manage the regional budget and drive pipeline through events, campaigns, and community building.

What you will do

• Building Light's presence in DACH from the ground up and shaping GTM strategy
• Owning the full DACH events calendar from concept to follow-up
• Managing the regional budget
• Working with the brand team on regional messaging, localisation, and experiential campaigns
• Bringing on-the-ground market data back to the VP Marketing and Growth Lead
• Driving regional pipeline through events, campaigns, and community
• Partnering with RevOps to maintain pipeline
• Enabling the sales team with collateral, messaging, and market context
• Building community and relationships with press, analysts, and partners

Required qualifications

• Meaningful experience in field or regional marketing at a B2B SaaS company
• Native-level German fluency
• Track record running field marketing and events from start to finish
• Ability to work across Sales, RevOps, and brand in a cross-functional team
• Genuine enthusiasm for AI tooling
• Based in London

Nice to have

• Experience at a B2B SaaS company building out international presence from a non-DACH HQ

Benefits

• In-office culture
• Competitive salary
• 25 days annual leave plus public holidays in your country of employment
• Chance to shape a category from the inside
• Regular travel to Copenhagen, London, New York, and wherever the action is
• Company off-sites twice a year

About the company

Light is building an AI-native financial platform for modern companies. It is designed to be fast to implement, intuitive to use, and organic software.