Light Inc

Growth Marketing Manager

London. Posted 18 days ago

The role

You will build and scale new growth channels from scratch to drive pipeline. You will work with the growth, sales, product, and design teams to test and measure new marketing sources.

What you will do

  • Building a referral programme using customers, partners and finance leaders.
  • Running G2 and Capterra campaigns.
  • Launching and scaling Meta Ads for B2B.
  • Finding creators and influencers and scaling their content into campaigns.
  • Growing presence across search and AI answer engines.
  • Setting up measurement for each new channel with RevOps.
  • Sharing learnings with the team to double down on what works.

Required qualifications

  • Years in growth to take a channel from zero to pipeline at a fast-growing B2B SaaS company.
  • Hands-on experience across referrals, review sites, Meta Ads, influencer marketing or SEO and GEO.
  • A test-and-learn mindset with discipline to measure experiments against pipeline and revenue.
  • Comfort with numbers and tools including ad platforms, HubSpot and spreadsheets.
  • An eye for creative and a feel for what makes finance people stop scrolling.
  • Deep curiosity about how AI is reshaping marketing, finance and the companies they serve.
  • A can-do, empathetic and collaborative spirit.

Nice to have

  • If the core of the role sounds compelling but you don't tick every box, you can still reach out.

Benefits

  • Competitive salary
  • Potential stock options
  • 25 days of annual leave plus public holidays in the country where you're based
  • Regular socials
  • Two company offsites a year

About the company

Light exists to replace factory-era ERPs with software that feels alive. They build a Smart Financial Platform for modern, global companies.

Growth Marketing Manager at Light Inc | JobZoey