Light Inc
Product Marketing Manager - Care Providers & Health
London. Posted 6 days ago
The role
The Product Marketing Manager will research health and care sectors to develop positioning and sales playbooks. You will work with sales, product, and marketing teams to scale go-to-market efforts for care home groups and clinics.
What you will do
- Interview customers, prospects and specialist partners to learn buying behaviors and workflows.
- Map the market with Sales to determine target segments.
- Turn research into positioning, messaging and competitive arguments.
- Build sales kits including customer stories, demo narratives, objection handling and one-pagers.
- Train sales reps and SDRs on segment buyers, workflows and vocabulary.
- Join customer calls to hear what lands.
- Bring sector requirements back to Product.
- Provide demand generation and field marketing with insights and content for campaigns.
- Track what turns into pipeline.
- Document successful processes into a playbook.
Required qualifications
- Product marketing experience at a B2B SaaS company.
- Track record of taking a product or segment from insight to launch to sales adoption.
- Habit of talking to customers.
- Judgement to turn interviews into clear positioning.
- Strong writing skills.
- Comfort working with Sales every day.
- Analytical ability to read funnel data and spot where deals stall.
- Daily use of AI for research, writing and analysis.
- Can-do, empathetic and collaborative spirit.
Nice to have
- Experience in health, care or a closely related sector
Benefits
- Competitive salary
- Potential stock options
- 25 days of annual leave plus UK public holidays
- Regular socials
- Two company offsites a year
Before you apply
- When you apply, tell us about a segment you got to know from scratch: how you learned it, what you changed because of it, and how you helped Sales win there.
About the company
Light builds finance solutions for fast-growing companies through a ledger, adaptable apps, and agents. They provide the finance function for companies like Lovable, Legora and Keyshot.