Product Marketing Manager, Energy & Defence

The role

The Product Marketing Manager will research energy and defence sectors to develop positioning and sales playbooks. You will work with sales, product, and marketing teams to scale go-to-market strategies in these industries.

What you will do

• Interview customers, prospects and specialist partners to learn buying behaviors and finance workflows.
• Map market segments with Sales.
• Turn insights into positioning, messaging and competitive arguments.
• Build sales kits including customer stories, demo narratives, objection handling and one-pagers.
• Train sales reps and SDRs on buyers, procurement cycles, contract structures and regulatory context.
• Join customer calls to hear what lands.
• Bring sector requirements back to Product.
• Provide demand generation and field marketing with insight and content for campaigns.
• Track what turns into pipeline.
• Document successful processes into a playbook.

Required qualifications

• Product marketing experience at a B2B SaaS company.
• Track record of taking a product or segment from insight to launch to sales adoption.
• Habit of talking to customers.
• Judgement to turn interviews into clear positioning.
• Strong writing skills.
• Comfort working with Sales every day.
• Analytical streak to read funnel data and spot where deals stall.
• Daily use of AI for research, writing and analysis.
• Can-do, empathetic and collaborative spirit.

Nice to have

• Experience in energy, defence, infrastructure, industrials or another complex B2B sector.

Benefits

• Competitive salary
• Potential stock options
• 25 days of annual leave plus UK public holidays
• Regular socials
• Two company offsites a year
• Travel to Copenhagen, Munich, New York, Paris and wherever energy and defence customers, partners and industry events take us

Before you apply

• When you apply, tell us about a segment you got to know from scratch: how you learned it, what you changed because of it, and how you helped Sales win there.

About the company

Light builds finance solutions including a ledger, adaptable apps, and agents to help finance teams manage global businesses. They provide finance functions for companies like Lovable, Legora and Keyshot.