Head of Developer Product Marketing

The role

This person will lead product marketing for Lightning Labs by serving as editor-in-chief for external messaging. They will build systems and strategy to drive developer adoption of tools and protocols.

What you will do

• Own and drive marketing strategy across product launches, developer campaigns, content, and community engagement
• Define and create measurable KPIs
• Define positioning and messaging for Lightning Labs products
• Build and execute go-to-market plans for new product launches and protocol milestones
• Own editorial quality and consistency for external content
• Shape the broader narrative around Lightning's role in payments, stablecoins, and AI-native commerce
• Translate technical protocol and infrastructure concepts into accessible narratives
• Build positioning frameworks, templates, and processes for the content team
• Lead editorial direction for blog, social channels, and developer-facing communications
• Partner with business development to support funnel growth and developer adoption

Required qualifications

• Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world
• 5+ years in product marketing or developer marketing
• Strong technical fluency to communicate complex technical concepts to a developer audience
• Exceptional writing and editing skills
• Systems thinker with strong process design skills
• Demonstrated comfort with AI-native workflows
• Self-directed and comfortable with ambiguity
• Ability to orchestrate content and campaigns across multiple internal stakeholders independently

Nice to have

• Experience marketing to a developer audience in open source, bitcoin, AI, fintech, or payments
• Familiarity with the Lightning Network, bitcoin protocol development, or adjacent ecosystems
• Track record of building or significantly growing the developer marketing function at an early-stage or high-growth company
• Deep familiarity with developer communities on Twitter/X, GitHub, Discord, and other channels
• Experience building content systems, style guides, and brand voice frameworks
• Strong social media presence or demonstrated ability to create engaging technical content

About the company

Lightning Labs is looking for a Developer Product Marketing Lead who is passionate about bringing bitcoin to the next billion people with the Lightning Network.