Lead Data Analyst, Growth Marketing

The role

You will lead the development of reporting and dashboards to analyze marketing effectiveness. You will conduct analysis to support lead-generation activities and mentor junior members of an analytical team.

What you will do

• Lead the development of new reporting and dashboards to analyze Marketing effectiveness
• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement
• Structure complex, ambiguous marketing questions and leverage analytical skill set
• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems
• Focus on continuous improvement of existing processes and collaborate with Marketing to create new processes
• Work cross-functionally with RevOps, Corporate Data, and other teams to maintain data integrity
• Serve as the senior member on an analytical team of 3 and mentor junior members

Required qualifications

• Advanced SQL skills
• Strong business acumen and ability to translate business needs into data requirements
• Advanced knowledge of Looker or other BI tools like Tableau or Power BI
• Strong expertise with data analysis
• Experience with Google Analytics, or other web analytics tools
• Knowledge of conversion rates, web metrics and other marketing metrics
• Appetite to implement AI solutions to streamline delivery and scale impact
• Great at understanding business context
• Willingness to learn new data systems
• Ability to take directions and to communicate issues
• Ability to work independently
• Great attention to data accuracy and integrity

Nice to have

• Experience with BigQuery and GCP
• Experience with Python, R or other programming languages
• Worked in, or closely with digital marketing
• Data engineering experience
• Experience in A/B testing

Benefits

• Flexible work environment
• Flexible paid time off and remote work policies
• Equity options
• Contributions to your pension plan
• Training opportunities
• Health and wellness credit
• Time off to volunteer
• Interest groups, employee led networks, social committees or sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave

About the company

Lightspeed is a commerce platform that helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Founded in Montréal in 2005, the company serves retail, hospitality, and golf businesses in over 100 countries.