Lead Data Analyst, Growth Marketing

The role

You will lead the development of reporting and dashboards to analyze marketing effectiveness. You will conduct analysis to support lead-generation activities and mentor junior members of an analytical team.

What you will do

• Lead the development of new reporting and dashboards to analyze Marketing effectiveness
• Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement
• Structure complex, ambiguous marketing questions and leverage analytical skill set
• Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems
• Focus on continuous improvement of existing processes and collaborate with Marketing to create new processes
• Work cross-functionally with collaborating teams to maintain data integrity and consistency
• Serve as the senior member on an analytical team of 3, mentoring more junior members

Required qualifications

• Advanced SQL skills
• Strong business acumen and ability to translate business needs into data requirements
• Advanced knowledge of Looker or other BI tools like Tableau or Power BI
• Strong expertise with data analysis
• Experience with Google Analytics, or other web analytics tools
• Knowledge of conversion rates, web metrics and other marketing metrics
• Appetite to implement AI solutions to streamline delivery and scale impact
• Great at understanding business context
• Willingness to learn new data systems
• Ability to take directions and to communicate issues
• Ability to work independently
• Great attention to data accuracy and integrity

Nice to have

• Experience with BigQuery and GCP
• Experience with Python, R or other programming languages
• Worked in, or closely with digital marketing
• Data engineering experience
• Experience in A/B testing

Benefits

• Flexible work environment
• Flexible paid time off and remote work policies
• Equity options
• Contributions to your pension plan
• Training opportunities
• Health and wellness credit
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees or sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave
• Medical, dental, wellness, life and disability insurance
• RRSP plan and match, paid parental leave top-up, and paid time off

About the company

Lightspeed is a commerce platform that helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Founded in Montréal in 2005, the company is dual-listed on the NYSE and TSX.