ABM & Marketing Executive

The role

This person will support account-based marketing and broader marketing initiatives to grow presence in the UK mental health market. They will research target organisations, coordinate outreach, and create marketing assets using AI tools.

What you will do

• Support the planning and delivery of account-based marketing activity across priority UK accounts
• Research target organisations, services, and stakeholders to build account plans and engagement strategies
• Help shape, set up, and implement targeted engagement strategies for priority accounts
• Coordinate tailored outreach and campaign activity across email, LinkedIn, webinars, events, and follow-up communications
• Work closely with the UK General Manager and wider team to ensure account engagement is organised and timely
• Support the execution of broader UK marketing campaigns and initiatives
• Help create and adapt marketing assets including one-pagers, case studies, email copy, social content, event materials, and presentations
• Use AI marketing tools to improve research, content creation, campaign execution, and productivity
• Maintain CRM and campaign data, support audience segmentation, and help track engagement and performance
• Assist with webinars, roundtables, conferences, and other market-facing activity

Required qualifications

• 1-3 years of experience in a marketing role, internship, graduate programme, or similar commercial environment
• Strong interest in B2B marketing
• Enthusiasm for account-based marketing and targeted campaign execution
• Excitement about using the latest AI tools
• Excellent written communication skills
• Strong attention to detail
• Good organisational skills
• Ability to manage multiple tasks and priorities
• Proactive, hands-on approach
• Comfort with autonomy, ownership, and a fast-moving startup environment
• Confidence working with different stakeholders in a collaborative, high-trust team
• Genuine interest in healthcare, mental health, and the role AI can play in improving access and quality of care

Nice to have

• Exposure to HubSpot or another CRM / marketing automation platform
• Experience supporting campaigns, events, webinars, email marketing, or content development
• Experience using AI tools to support research, content, workflow, or campaign execution
• Experience in B2B SaaS, healthtech, or another complex or regulated market
• Familiarity with the NHS, mental health services, or public-sector audiences
• Interest in AI, digital health, or innovation in healthcare

About the company

limbic is a clinical AI company using evidence-based clinical AI to make quality mental healthcare accessible to everyone, everywhere. Their UK work focuses on supporting NHS Talking Therapies and wider mental health services.