Marketing Lead

The role

The Marketing Lead will develop core product messaging, positioning, and value propositions. You will work with product, engineering, sales, and customer success to translate technical capabilities into narratives and build foundational sales assets.

What you will do

• Develop and own core product messaging, positioning, and value propositions
• Understand product, architecture, and AI systems to explain how and why they work
• Translate complex technical capabilities into narratives for stakeholders
• Partner with Product and Engineering on roadmap and capabilities
• Create foundational sales assets including call decks and pricing decks
• Develop digital go-to-market channels like webinars and demo videos
• Build enablement for Sales and Customer Success
• Synthesize customer feedback and sales insights into positioning
• Define ICPs, personas, and use cases
• Ensure consistency across product launches and external messaging

Required qualifications

• 5–8+ years of experience in Product Marketing, Product, Solutions, or a similarly technical GTM role at a B2B SaaS company
• Strong technical curiosity and comfort working closely with engineers and product teams
• Ability to understand and explain complex systems (APIs, workflows, AI-driven products, or platform software)
• Experience supporting early-stage or evolving sales motions
• Strong writing and communication skills with an emphasis on clarity and accuracy
• High ownership mindset with comfort operating in ambiguity and building from scratch
• Ability to move quickly, iterate, and adapt
• A sharp eye for brand and creative
• Experience managing external agencies or vendors
• Comfort with data and metrics

About the company

Luminai provides an integrated intelligence layer to automate manual healthcare workflows using autonomous AI systems. The company has raised $60M in funding and is backed by investors including Peak XV Partners, Define Ventures, General Catalyst, and Y Combinator.