Head of Brand & Strategy

The role

You will define the company narrative and category point of view while building positioning and messaging architecture. You will own brand awareness and preference across Australia and the UK by setting the comms and PR agenda and shaping brand media.

What you will do

• Define the company narrative and category point of view with founders and senior leadership
• Build a positioning and messaging architecture for enterprise buyers, clinics and individual clinicians
• Own brand awareness, consideration and preference among clinicians and health system buyers
• Set the comms and PR agenda including category moments, spokespeople and thought leadership
• Shape upper-funnel brand media in partnership with Growth Marketing
• Drive the research agenda that informs how the clinical AI category gets built
• Equip Product, Sales, Customer Success and Marketing with narrative, frameworks and standards
• Brief the Head of Brand and Creative and in-country GMs

Required qualifications

• A track record of building a company or category narrative with founders or an executive team
• Senior ownership of brand strategy, positioning and planning at an agency or in-house at a growth-stage company
• Creative judgement to write briefs and articulate brand alignment
• Experience leading comms and PR
• Experience using brand measurement to change strategy
• Ability to turn insight about complex professional audiences into positioning
• Ability to lead through influence with CEOs, NHS trusts and technical leaders

Nice to have

• Experience in healthcare or another regulated, professional-audience market
• Running a brand across more than one market, ideally the UK and Australia
• Exposure to integrated awareness planning across OOH, audio, podcasts, sponsorships and events
• Exposure to marketing mix modelling and incrementality studies
• Building and leading a team
• Using AI to sharpen every part of your work

About the company

Lyrebird turns real clinical conversations into accurate notes using ambient real time document creation and clinical workflow automation. The company is growing across Melbourne, the UK, and Asia.