Senior CRM Manager - Conversion & Lifecycle

The role

You will drive conversion growth by owning two core growth pods in your first year before moving into Lifecycle. You will build and run multi-channel campaigns using CleverTap to influence metrics like reactivation rates and loan volumes.

What you will do

• Build and run multi-channel campaigns in CleverTap using SMS, WhatsApp, push, and in-app messaging
• Track funnel performance and flag drop-off points
• Run structured experiments with clear hypotheses
• Turn successful experiments into documented playbooks
• Maintain data quality and campaign tracking
• Take ownership of reactivation and upgrade campaigns in Repeat Phones
• Work with the Digital Lending lead to understand cash loan growth
• Carry primary responsibility for Digital Lending for a defined period
• Join the Lifecycle pod full-time in the second half of next year

Required qualifications

• 5+ years in growth, performance, or lifecycle marketing
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar
• Ability to read a funnel or cohort without translation
• Strong presence to build trust quickly with senior leads

Nice to have

• Experience in fintech, telco, or e-commerce

Benefits

• Professional development programmes and coaching partnerships
• Family-friendly policies
• Flexible working arrangements
• Well-being support
• Career growth opportunities

Before you apply

• Applications are reviewed on a rolling basis
• M-KOPA undertakes pre-employment background checks including criminal records, identification verification, academic qualifications, employment dates and employer references

About the company

M-KOPA creates financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. The company has served over 10 million customers and unlocked $2 billion in cumulative credit across Africa.