Field Marketing Manager

The role

You will build and run programs to turn target accounts into active customers. You will work with the Sales team to plan regional campaigns, run events for engineers and technical leaders, and report on pipeline and revenue.

What you will do

• Act as a strategic partner to Sales to align field programs with sales priorities
• Develop and execute account-based programs for named accounts
• Decide which industry conferences and sponsorships to invest in
• Plan and host high-touch 1:1 and 1:few events like executive dinners and technical workshops
• Own pre-event and post-event execution including invitations and follow-up
• Build co-marketing programs with VCs, accelerators, and ecosystem partners
• Track and report on program performance and pipeline
• Own the VIP experience at Modal's annual conference, Runtime
• Build repeatable processes and playbooks

Required qualifications

• Track record of running field programs at a technical company
• Experience working directly with AEs
• Organized and self-directed
• Experience producing events across a range of formats
• Strong attention to detail
• Comfortable with data and reporting including CRM, attribution, and pipeline analysis
• Familiar with ABM, intent data, and marketing automation tools
• Built AI into marketing workflows

Nice to have

• Experience at an AI, developer tools, or cloud infrastructure company
• Experience marketing to technical audiences such as engineers, ML teams, and technical executives
• Experience bridging product-led and sales-assisted growth
• Existing relationships with Bay Area VCs, accelerators, or AI communities

About the company

Modal is building a new infrastructure layer for AI. The company has passed $1B in annualized run rate.