Lead Growth Product Manager

The role

You will own the conversion product including the get-started flow, eligibility, questionnaire, plan selection, and checkout across all protocols. You will execute strategies for organic growth, referral programs, abandonment reclamation, and average order value.

What you will do

• Own the get-started flow, eligibility, questionnaire, plan selection, payment methods, and checkout
• Build the acquisition product roadmap in partnership with Marketing
• Develop distinct strategies by service line
• Execute pricing strategy and propose promotions
• Manage average order value through plan mix, ordering, and bundle presentation
• Present test proposals, budgets, and success criteria to Finance
• Manage the testing roadmap and cadence
• Shape the funnel, experimentation, and analytics stack
• Drive organic net-new customer growth, referral programs, and abandonment reclamation
• Ensure continuity between marketing claims and the user flow

Required qualifications

• 6+ years in product management
• At least 3 years owning a consumer conversion funnel with direct revenue accountability at meaningful paid spend
• Fluency with modern funnel and AI tooling
• Excellent written communication

Nice to have

• telehealth
• regulated consumer
• another high-consideration category where eligibility or compliance shapes the funnel

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees

About the company

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones.