Head of Growth & Marketing (VP)

The role

The VP of Growth will run the growth engine through high-velocity, analytical experiment design across advertising, creative, pricing, and the digital product. You will own the entire conversion flow, pricing structures, and the connected customer journey to hit revenue targets.

What you will do

• Design and run a high-velocity testing program across advertising, creative, pricing, and the digital product
• Build the team's operating rhythm around testing cadence
• Own money allocation based on incrementality and LTV
• Manage the end to end conversion flow from landing pages through quiz flow to credit-card entry
• Own pricing, coupons, offers, and plan structure across the portfolio
• Run lifecycle and CRM channels including email and SMS
• Define personas for each channel to drive acquisition, creative, and channel portfolio
• Own paid media, influencers, and affiliates
• Reshape the marketing team and agency roster as strategy requires

Required qualifications

• Command of incrementality and LTV
• Hands-on experience with ad accounts, funnel data, and models
• Connected-journey thinking across persona, channel, creative, and landing experience
• Direct ownership of post-click conversion including landing experiences, quiz funnels, checkout, and lifecycle
• Pricing and offer experience including designing pricing, discount, or plan-structure tests
• 10+ years in growth or performance marketing
• 5+ years leading teams
• Track record scaling a DTC subscription business built on a high-consideration product
• Ownership of a revenue number and building plans tying spend to revenue

Nice to have

• Telehealth, regulated health, or wellness experience
• Experience marketing a multi-product portfolio with a distinct buyer per product

Benefits

• At-cost employee access (50% off discount) to all Maximus protocols
• Full Suite Insurance: Medical, Dental, Vision, Life Insurance
• Premium Blue Shield Platinum PPO & HMO Health Plans (up to 80% coverage)
• Best-in-class 401K options
• Fully remote work
• Flexible vacation/time-off policies
• Extended options exercise window for loyal employees

About the company

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones.