Enterprise Demand Generation Lead

The role

You will build a demand engine that turns demand into repeatable pipeline. You will own the full funnel, including account-based, campaign, field, and lifecycle motions for enterprise accounting automation.

What you will do

• Build and run ABM programs that engage target accounts and buying groups
• Run integrated campaigns across paid, ABM, events, lifecycle, and web
• Drive measurable pipeline and optimize for CAC, conversion, velocity, and efficiency
• Experiment with channels, messaging, audiences, and formats
• Architect the buyer journey by connecting acquisition, field, ABM, lifecycle, and intent
• Build lifecycle and nurture systems to turn demand into engaged accounts
• Build repeatable processes and scalable playbooks
• Analyze and optimize the funnel using data and hypotheses
• Partner with Sales and GTM leadership on account activation and handoffs
• Partner with Product Marketing, Brand, Content, Corporate Marketing, and Customer Marketing

Required qualifications

• Deep experience in enterprise B2B demand generation
• Experience selling into mid-market and enterprise buyers
• Experience building or scaling a repeatable demand engine
• Depth in ABM and integrated campaigns
• Experience owning or contributing to a meaningful pipeline number
• Full-funnel systems thinking
• Understanding of modern B2B demand architecture
• Creative and commercially minded
• Experience with a category that had to be explained before it could be sold
• Enterprise B2B experience

Nice to have

• Experience marketing to finance and accounting buyers
• Experience with HubSpot, Clay, and an AI-native ABM stack
• Experience marketing AI or agentic products
• Fluency with the modern go-to-market stack and with AI in your daily workflow

Benefits

• Competitive salary
• 401(k) for US employees
• Unlimited PTO
• Lunch in the office
• Commuter benefits

About the company

Maxima is the agentic AI platform for enterprise accounting. The company was built to automate journal entries, transaction matching, reconciliations, and flux analysis.