Demand Generation Campaign Manager (Remote, US - ET/CT)

The role

You will own the execution of core demand generation programs including paid campaigns, lifecycle email, and event logistics. You will manage agency relationships, run channel tests, and track lead movement through the funnel.

What you will do

• Own the day-to-day relationship with the paid media agency.
• Review LinkedIn and Google campaign results weekly with the agency.
• Track paid spend against monthly and quarterly plans.
• Design and run small tests on new channels and creative.
• Report on campaign performance to the marketing team.
• Develop email marketing programs through nurture tracks and triggered journeys in HubSpot.
• Build segmented, behavior-based email programs.
• Research, plan, and manage presence at conferences, webinars, and field marketing events.
• Track how leads move from Lead to MQL, Meeting and Opportunity.
• Work with RevOps and the SDR team to fix lead-quality or routing problems.

Required qualifications

• 3–5 years of SaaS B2B demand generation or campaign marketing experience
• Experience managing a paid media agency or partner
• Working knowledge of LinkedIn and Google Ads
• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform
• Comfort with funnel metrics
• Strong organizational skills
• Clear written communication

Nice to have

• Experience with Hubspot and Salesforce
• Experience working closely with SDR or sales teams on lead follow-up
• Familiarity with tools or audiences in the product, design or research space

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
• Free access to proper mental health care, unlimited virtual therapy sessions and 24/7 access to resources
• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month for dependent health insurance coverage or discretionary use
• $1,500 remote work setup fund
• Flexible work schedule
• Monthly Bonus.ly points

Before you apply

• Please refrain from reaching out to current team members on LinkedIn for referrals
• Avoid submitting support tickets regarding your application

About the company

Maze is a user research platform that helps companies build products faster by making user insights available at the speed of product development. It is a Series B company that operates a global remote workforce.