Director Demand Generation

The role

You will own top-of-funnel demand generation programs to fuel growth. You will develop demand generation strategy, manage paid campaigns, and execute field marketing programs to create pipeline.

What you will do

• Own top-of-funnel demand generation for leads, MQLs, and pipeline creation.
• Develop and execute demand generation strategy by identifying and fixing funnel gaps.
• Manage paid campaigns in collaboration with agency partners.
• Plan and execute field marketing programs including conferences and executive events.
• Build and maintain lead and MQL forecasting models.
• Recommend greenfield opportunities and pilot new channels.
• Own campaign operations including lead flow, routing logic, and data integrity.

Required qualifications

• 5+ years of experience in demand generation at a B2B SaaS company
• Experience in the user or market research industry
• Track record of driving leads, MQLs, and pipeline through paid programs, field marketing, and multi-channel campaigns
• Ability to own direction and outcomes for demand generation
• Strong analytical instincts and ability to build forecasts
• Experience managing paid campaigns through agency relationships
• Hands-on familiarity with marketing automation and CRM tools
• Collaborative nature with strong working relationships across Marketing, Sales, and Business Operations
• Comfortable navigating ambiguity

Nice to have

• Empathy for our ICP

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
• Free access to proper mental health care, unlimited virtual therapy sessions and 24/7 access to resources
• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month for dependent health insurance coverage or discretionary use
• $1,500 remote work setup fund
• Flexible work schedule
• Monthly Bonus.ly points

Before you apply

• Please refrain from reaching out to current team members on LinkedIn for referrals.
• Avoid submitting support tickets regarding your application.

About the company

Maze is a user research platform that helps companies build products faster by making user insights available at the speed of product development. It is a Series B company with a global remote workforce.