Sr. Director, Product Marketing

The role

The Senior Director of Product Marketing will lead the product marketing strategy for Madhive's advertising technology platform and solutions. This leader will build and lead the product marketing function, managing positioning, messaging, market intelligence, product launches, sales enablement, and product adoption.

What you will do

• Define and lead the product marketing strategy across the programmatic advertising platform, products, and solutions.
• Establish the product marketing vision, priorities, operating model, and success measures.
• Advise senior leadership on product positioning, market opportunities, and competitive threats.
• Build scalable product marketing processes and frameworks.
• Lead, mentor, and develop a high-performing team of product marketing professionals.
• Develop differentiated positioning, messaging, and value propositions for complex adtech products.
• Own the end-to-end go-to-market strategy for new products, features, and platform enhancements.
• Lead ongoing market, customer, and competitive research.
• Develop product narratives, tools, and training for Sales and Client Success teams.
• Measure the effectiveness of product marketing programs through adoption, pipeline influence, and win rates.

Required qualifications

• 10+ years of experience in product marketing, product strategy, solutions marketing, or a related field, including significant experience in adtech, martech, digital media, or enterprise software.
• Deep technical understanding of programmatic advertising, advertising platforms, data-driven media buying, measurement, and the broader adtech ecosystem.
• Demonstrated experience leading product marketing for a complex platform or portfolio of technical products.
• Proven ability to translate highly technical concepts into clear, differentiated, and commercially compelling narratives.
• Experience owning large-scale go-to-market strategies and cross-functional product launches.
• Strong understanding of product development processes and experience partnering closely with Product and Engineering leaders.
• Experience influencing product strategy through market, competitive, customer, and commercial insights.
• Strong executive presence and the ability to advise, influence, and communicate with senior leaders.
• Experience building, leading, and developing product marketing teams.
• Excellent written, verbal, presentation, and storytelling skills.
• Strong analytical skills and experience using data to evaluate market opportunities, product adoption, and go-to-market performance.
• Ability to operate effectively in a fast-paced, evolving environment with a high degree of ownership and accountability.

About the company

Madhive is an independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. The company empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve.