Director, Digital Marketing

The role

The Director of Digital Marketing will own the paid and organic digital growth strategy to reach teachers and schools. You will set the direction for budget allocation, manage a team of contractors and agencies, and oversee website and lifecycle programs.

What you will do

• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation.
• Own the budget, forecasting, and channel allocation.
• Own paid acquisition performance across search, paid social, and display.
• Define the metrics framework and be accountable for hitting targets.
• Hire, develop, and set structure for the paid digital agency and contractors.
• Own the experimentation roadmap across paid, web, and lifecycle.
• Own the website strategy and roadmap with a focus on conversion rate optimization.
• Oversee lifecycle and email marketing strategy in partnership with marketing operations.
• Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals.
• Present performance and recommendations to executive leadership.

Required qualifications

• Director-level experience managing a multi-million dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads).
• Record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• Proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.
• Data fluency.
• Ownership.
• Collaboration.
• Coachability.
• Comfort with ambiguity.
• Mission alignment: care about improving education through technology.

Nice to have

• experience with Iterable or a similar lifecycle email platform
• Webflow (including automated A/B testing and CMS publishing)
• reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
• a background in edtech or mission-driven SaaS
• experience briefing and managing creative production for paid campaigns

Benefits

• Flexibility of working from home
• Unlimited time off
• Choice of employer-paid health insurance plans
• Dental and vision offered at very low premiums
• Generous stock options, vested over 4 years
• 401k match
• monthly wellness stipend

About the company

MagicSchool is a generative AI platform for teachers with more than 7 million users. It is a fast growing company working towards real social impact.