ABM Specialist

The role

You will own the execution of ABM programs to drive site expansion within existing Enterprise and Mid-Market customers. You will run paid ABM programs on LinkedIn and programmatic, plan multi-channel campaigns, and report on campaign results.

What you will do

• Run paid ABM programs on LinkedIn and programmatic
• Build audiences from account lists and signals
• Shift budget and creative based on engagement
• Test new channels as budget grows
• Plan and launch coordinated campaigns across webinars, events, email, and direct mail
• Set up and QA campaigns in ABM and marketing tools
• Keep account and contact data clean
• Write briefs for ads and landing pages for Creative
• Keep a refresh calendar
• Report on campaign results

Required qualifications

• 4+ years in B2B SaaS marketing
• Hands-on paid digital, ABM, or demand generation experience
• Experience managing paid campaigns, ideally on LinkedIn and programmatic
• Track record of executing multi-channel campaigns end to end
• Working knowledge of Outreach (or similar) and Salesforce
• Strong project management across many campaigns and deadlines at once
• Comfort pulling performance data, spotting trends, and explaining what they mean
• Initiative and comfort with ambiguity

Nice to have

• Experience with ABM or sales intelligence tools (UserGems, ZoomInfo, Clay, Demandbase, 6sense)
• Experience with direct mail or other offline ABM tactics
• Background in industrial or operations software

About the company

MaintainX is a mobile-first work execution platform for industrial and frontline teams. It is part of Autodesk Operations Solutions.