Marshmallow
CRM Manager
London. Posted 2 months ago
The role
This individual contributor role involves owning and evolving CRM operations and governance frameworks. You will enable stakeholders to use the platform effectively and partner cross-functionally to improve customer communications.
What you will do
- Own and evolve Marshmallow’s CRM operations capability
- Build strong governance frameworks for CRM activity
- Enable and support stakeholders to use CRM effectively
- Partner cross-functionally to identify opportunities and align on priorities
- Use data and testing insights to inform decisions and optimise performance
- Drive high-quality campaign execution through operational processes, segmentation, and platform management
Required qualifications
- Experience working in CRM operations or CRM management within an in-house, tech-led business
- Practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup
- Proven experience creating CRM governance and enabling other teams to use CRM effectively
- Strong data literacy, including analysing campaign or email test performance and pulling audiences and segments
- Confidence in using data tools or AI-assisted analysis to generate insights
Nice to have
- Recent hands-on experience with Braze
Benefits
- Bonus scheme designed to reward high performance
- Private medical insurance with Vitality
- Mental health support with Oliva
- Personal learning budget
- 2 dedicated L&D days a year
- Monthly flexible benefits budget
- 25 days holiday plus bank holidays
- 4 weeks Work From Anywhere per year
Before you apply
- Visa sponsorship is offered for this position
- Initial call with a member from our Talent Team (30 mins)
- Past Experience interview with Hiring Manager (60 mins)
- Onsite case study interview with a couple of the team (90 mins)
- Culture interview (60 mins)
About the company
Marshmallow is a financial services provider that has grown from 3 to 700+ people since 2017. The company aims to become one of the largest financial services providers in the world.