Growth Manager - CONFIDENTIAL

The role

You will own D2C growth across a merchant portfolio. You will diagnose growth constraints, execute acquisition and retention strategies, and build a merchant growth operating system using AI and automation.

What you will do

• Diagnose the real constraint on each merchant's profitable D2C growth
• Prioritize growth time, budget, and engineering work across the portfolio
• Personally ship work across acquisition, creative, conversion, offer, lifecycle, and retention
• Build the merchant growth operating system including scorecards and decision logs
• Identify recurring workflows to become software and provide engineering requirements
• Own performance against merchant D2C sales targets and generated revenue

Required qualifications

• 3+ years hands-on in paid social
• Comfortable running TikTok and creator-driven campaigns
• Experience in an agency juggling a book of accounts
• Experience in-house at a DTC or CPG brand selling physical products
• Ability to brief creators, cut ads, test hooks, and own landing pages
• Understanding of account structure, creative testing, and measurement
• Ability to make decisions with limited budgets
• Ability to articulate what a tool or agent should do
• Experience operating inside small companies under 200 people

Nice to have

• Beauty, skincare, or Asia-to-US brand experience
• TikTok Shop, affiliate, or creator program experience
• AEO/GEO or SEO
• Built something from zero to one before

Benefits

• Health insurance
• Company equipment
• Remote-work support
• Flexible PTO with a minimum of 15 days off per year

About the company

The client is an early-stage, venture-backed startup building an AI General Manager for consumer brands. They help brands launch and grow in the US by building software and AI workflows.