Director of Content & Audience Growth

The role

You will own the unified content strategy across YouTube, social media, and editorial for the Mediatech portfolio. You will lead team leads to build a content synergy model and drive audience growth. The role connects content performance to commercial outcomes like traffic and monetization.

What you will do

• Own the unified content strategy across YouTube, social media, and editorial
• Build the content synergy model for stories, formats, and assets
• Lead and develop team leads across the content ecosystem
• Drive audience growth across the portfolio
• Connect content performance to commercial outcomes
• Define shared planning rhythms, editorial calendars, and decision-making frameworks
• Establish metrics, reporting, and feedback loops
• Spot emerging trends, platform shifts, and format opportunities
• Protect and strengthen brand consistency and quality standards
• Build a testing culture

Required qualifications

• Experience managing through team leads and building high-performing structures
• Experience leading content or media functions with responsibility spanning multiple channels or brands
• Track record of growing audiences and delivering measurable commercial results from content
• Ability to align teams with different cultures, workflows, and success metrics
• Strong analytical thinking with confidence working across performance data, experiments, and cross-channel attribution
• Experience building systems and processes for planning, prioritization, quality control, and reporting
• Clear, structured decision-making
• Excellent stakeholder management and communication skills
• Proactive, ambitious mindset and curiosity about audiences, platforms, and media

Nice to have

• Understanding of at least two of the following: YouTube and video, social platforms, editorial and publishing
• Experience in digital publishing
• Experience in multi-brand environments
• Experience scaling content operations across several verticals

Benefits

• Private health insurance with mental health coverage
• In-house physiotherapy
• Access to premium wellness apps and fitness resources
• Paid sick days
• Extra vacation days that grow with tenure
• L&D initiatives including courses, conferences, books, and subscriptions
• Work anniversaries and celebrations for personal milestones
• Quarterly events, workations, wellness challenges, and marathons
• Modern infrastructure at CyberCity campus including gyms, coffee spots, and restaurants
• Game areas and pet-friendly environment

About the company

Mediatech is one of Europe’s fastest-growing digital publishing houses, reaching over 25 million people monthly across various channels. Their independent journalism and digital products span tech, cybersecurity, health, and finance.