Growth Lead, Paid

The role

The Growth Lead, Paid will own the full paid demand engine including search, social, display, and placements. This person will manage the agency relationship, build CAC and payback models, and iterate on paid-specific landing pages.

What you will do

• Own Middesk's paid demand engine end to end
• Build a unified paid budget and channel mix
• Manage the agency relationship as a vendor
• Build a CAC and payback model by channel and segment
• Run a test-and-kill system for channel, audience, and creative tests
• Partner with EPD to build and iterate paid-specific landing pages
• Document standards for campaigns supporting the Named Accounts motion
• Build the case for scaling spend using real numbers

Required qualifications

• 5+ years of hands-on paid acquisition experience or demand gen marketing
• Strategic thinker who can build a coordinated system across channel mix, measurement, creative, and landing pages
• Track record of personally owning a number end to end in a high-growth environment
• Experience running paid media across more than one channel at real budget
• Measurement discipline to defend a CAC and payback model to the CEO or CRO
• Technical fluency to hold an agency accountable
• Strong executor capable of doing briefs, data, and the model

Nice to have

• Experience owning a paid acquisition budget end to end at a B2B SaaS or fintech company
• Experience building CAC/payback models and defending them to executive stakeholders
• Familiarity with modern paid platforms and measurement tooling
• A point of view on where AI can improve targeting, creative testing, or bidding
• Background like management consulting or an early operating role at a high growth startup

About the company

Middesk is building the data and intelligence infrastructure that helps businesses work together with confidence. The company provides a platform for understanding businesses to help customers verify identities, onboard customers, and manage risk.