Product Marketing Manager/Lead

The role

You will own and evolve positioning and messaging for Mimica's products and capabilities. You will partner with Product, Sales, and Marketing teams to define go-to-market strategies and create high-impact assets.

What you will do

• Own and evolve positioning and messaging for products, capabilities, and use cases
• Partner with Product from early development through launch to define target audiences and GTM strategy
• Develop understanding of customers, competitors, market, and emerging technologies
• Translate core product positioning into narratives for different industries, use cases, personas, and segments
• Turn positioning and customer insight into assets like product narratives, launch materials, and website messaging
• Partner with Sales Enablement to equip customer-facing teams with messaging and competitive context
• Work with Content, Demand Gen, and Marketing to translate insights into campaigns, thought leadership, and events
• Help shape the Product Marketing function by establishing repeatable frameworks and processes

Required qualifications

• 6-8 years of experience in B2B SaaS product marketing or a closely related discipline
• Experience taking a new product, capability, or solution from early development to market
• Experience marketing complex enterprise software to multiple buyers and stakeholders
• Strong product and technical curiosity
• Experience adapting a horizontal product or platform story across different industries, use cases, ICPs, or customer segments
• Strong commercial judgment
• Excellent written and verbal communication skills
• Strong research and analytical skills

Nice to have

• Experience in Product, Solutions Consulting, Technical Consulting, Engineering, or another technically oriented role
• Comfort operating in a high-growth environment with significant ownership and ambiguity

Benefits

• Generous compensation + stock options
• Work from anywhere: fully remote, in hubs, or a mix
• Company-issued laptop
• Remote setup stipend
• Co-working budget
• Ample paid time off
• Local public holidays
• Enhanced parental leave
• Health & retirement benefits
• Annual learning & development budget
• Annual workaways
• Regular virtual & in-person socials

About the company

Mimica is an AI-powered process intelligence platform that automatically analyzes team work and generates AI agents to execute it. The company is remote-first and globally distributed.