Digital Marketing Automation

The role

You will run inbound and paid campaigns aimed at doctors and clinics. You will create automated processes to generate qualified leads using databases and digital channels.

What you will do

• Execute and optimize B2B inbound strategy to generate MQLs
• Run and monitor email and WhatsApp campaigns
• Build automation flows
• Analyze campaign data to understand channel performance and conversion
• Optimize forms, landing pages and CTAs
• Test new lead generation channels
• Support the content marketing strategy
• Collaborate with Global Marketing
• Work with the paid team to align audiences, messages and landing pages

Required qualifications

• 2–4 years of experience in B2B digital marketing
• Hands-on experience with inbound campaigns (email, WhatsApp, automation)
• Data-driven mindset
• Ability to deliver quality work at a fast pace, with proactivity and ownership
• HubSpot and/or Salesforce knowledge
• Good collaboration skills with content, paid, events and sales
• Good English

Nice to have

• knowledge of paid channels (Meta, Google Ads)
• Experience with Jira or similar tools
• Cross-cultural communication skills

Benefits

• Ticket restaurant 10 Euro/Day
• Welfare up to € 1,200 for you and your family
• Health insurance
• Access to the Mental Well-being Ifeel platform

About the company

DocPlanner Italy is a leading company for healthcare digital services.