Growth Marketing Manager, D2C

The role

You will own the direct-to-consumer patient acquisition engine. You will design experiments across paid, organic, and influencer channels and partner with agencies to execute them.

What you will do

• Prioritize the experimentation roadmap for Google and Facebook/Meta ads.
• Brief agencies on tests and interpret results.
• Build the influencer marketing strategy from scratch.
• Manage relationships with influencer agencies or platforms.
• Own the marketing performance dashboard and monitor the D2C funnel.
• Design and optimize landing pages and content experiences.
• Develop the strategy for organic patient acquisition through SEO and AEO.
• Experiment with AI tools and workflows to automate the marketing pipeline.

Required qualifications

• 6-10 years in growth marketing, performance marketing, or demand generation.
• Personally managed real ad spend on Google and Meta.
• Experience managing agencies, freelancers, or vendors.
• Experience with structured strategic experiments.
• Strong analytical instincts.
• Design sensibility to concept a landing page.
• Clear, concise communicator in writing.
• Bias toward speed and iteration.
• AI-curious and hands-on with AI tools (LLMs, generative creative tools, automation platforms).

Nice to have

• Experience marketing to Medicare, senior, or caregiver populations.
• Familiarity with healthcare advertising compliance (CMS guidelines, platform-specific health ad policies).
• Experience with influencer marketing platforms or creator partnerships.
• SEO/AEO experience, especially in health or regulated verticals.
• Built a marketing analytics stack or dashboard from scratch.
• Experience building AI-powered marketing workflows.

Benefits

• Competitive compensation
• Meaningful early equity

About the company

Mira Mace pairs Medicare beneficiaries with a dedicated healthcare advocate. The founding team includes experience from Microsoft, Google, Meta, and Amazon.