Lifecycle Marketing & Automation Manager

The role

You will own the technology, automation, and execution for customer engagement, activation, and retention. You will build and optimize multichannel customer journeys using Braze and leverage AI to scale lifecycle capabilities.

What you will do

• Build, launch, and optimize personalized, multichannel customer journeys in Braze across email, push, SMS, and in-app messaging.
• Leverage AI, automation, and emerging technologies to eliminate manual work and scale lifecycle capabilities.
• Use customer data, experimentation, and performance metrics to improve activation, engagement, retention, and revenue.
• Partner with Data, Product, and Engineering to improve integrations, customer data, and marketing technology systems.
• Identify opportunities independently and solve complex problems.

Required qualifications

• 5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology
• Deep hands-on expertise in Braze or a comparable platform
• Strong technical capabilities across complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations
• Demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact
• Experience using experimentation, A/B testing, and customer data to drive measurable business outcomes
• Track record of independently solving problems and delivering results in fast-paced environments

Benefits

• Competitive salary and equity
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)
• Commuter benefits
• Lunches and snacks

About the company

Mudflap is a fintech platform that provides fleet fuel management solutions to modernize the trucking industry. The company is backed by venture investors including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups.