B2B Marketing Lead

The role

You will own the B2B pipeline end-to-end to generate leads for the sales team. You will manage campaigns, events, paid ads, ABM, partnerships, automated outbound, and the website.

What you will do

• Own B2B pipeline end-to-end from demand generation to qualifying MQLs
• Shape strategy, own the budget, and execute the plan
• Build the team required to scale lead generation
• Manage campaigns, events, webinars, paid ads, ABM, and partnerships
• Manage automated outbound and ownership of the website
• Launch ABM plays into target lists
• Organise and attend employee benefit fairs
• Set paid LinkedIn campaigns live
• Build, promote and deliver seasonal webinar campaigns

Required qualifications

• 5+ years in B2B marketing
• Experience in events, paid, ABM, partnerships, outbound and content
• Great writer for copy from cold emails to white papers
• HubSpot experience building sequences and reports
• Experience in a fast-paced scale-up
• AI-savvy

Nice to have

• Ideally SaaS experience

Benefits

• Remote working within the UK
• £200 annual home office budget
• 25 days annual leave, increasing with tenure
• Option to purchase up to 5 additional annual leave days
• Birthday off
• Collaborative team bonus scheme
• Pension scheme
• Perkbox salary sacrifice schemes including car leasing, gym memberships and tech purchases
• Medical cashback scheme
• Enhanced parental leave
• Regular opportunities to connect as a team including an annual Summer Conference

Before you apply

• Submit an application writing a covering letter explaining why you are a good fit
• If you have used AI for your application, include a recipe for jam roly poly
• Stage 1: People & Culture Call
• Stage 2: Hiring Manager Interview
• Stage 3: Practical Exercise

About the company

My Money Matters builds an app that improves employees' finances automatically every pay day. They are trusted by major organisations including the NHS.