Senior FP&A Manager - Marketing

The role

You will own the forward-looking financial plan for the top and mid funnel of the commercial engine. You will drive annual planning, forecast marketing spend, and model funnel and channel economics to help leadership make investment decisions.

What you will do

• Drive annual planning and regular forecasting process for Marketing
• Partner with Marketing budget owners to set budgets and forecast spend
• Own program spend including agency and media contracts, events, and reallocations
• Model demand creation, signup, MQL volume, activation, and conversion
• Translate funnel and channel levers into integrated top-line models
• Assess CAC, payback, conversion, and ROI using attribution and incrementality testing
• Establish a repeatable process for material marketing bets
• Build and defend investment cases for brand, community, and content
• Partner with Marketing Ops, RevOps, Data, and Controlling
• Turn financial reporting and variance analysis into insights for leadership

Required qualifications

• 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment
• Led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end
• Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion
• Fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity
• Built and defended investment cases for brand, community, content, or similar spend
• Comfortable owning a budget weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations
• Build sophisticated, integrated financial models
• Translate complex analysis into clear recommendations for Marketing leadership, executives, and board audiences
• Use AI and automation platforms such as n8n to improve planning, reporting, and analysis

Nice to have

• Deep experience across both product-led and sales-led demand motions
• Worked at a community-led, open-source, or developer-focused product company
• Exposure to incrementality testing, holdout design, or marketing mix modeling
• Experience consuming data from tools such as HubSpot or Marketo, GA4, attribution platforms, and Salesforce
• Worked with financial or headcount planning platforms such as Pigment
• Comfortable using SQL and building your own views in tools such as Looker, Metabase, or Hex
• Worked in workflow automation, developer tools, or infrastructure SaaS

Benefits

• Competitive compensation
• Equity
• Europe: 30 days of vacation, plus public holidays
• US: 20 vacation days, 8 sick days, plus public holidays
• Europe: Benefits according to local country norms
• US: Multiple medical plans, dental and vision coverage
• Europe: Pension contributions according to local country norms
• US: 401(k) retirement plan with a 4% employer match
• US: Company-paid short-term and long-term disability insurance, plus life insurance
• €1K (or equivalent) per year for courses, books, events, or coaching
• Regular hackathons
• $100 per month to support open source projects

Before you apply

• Share a screenshot of your first workflow with n8n

About the company

n8n is an open workflow orchestration platform for the new era of AI. The company has a team of over 260 working across Europe and the US.