Head of Demand Generation

The role

You will own and scale the end-to-end demand engine to turn the builder community and PLG motion into a pipeline for Mid-Market and Enterprise. You will design and lead acquisition, activation, and expansion programs across all channels.

What you will do

• Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing
• Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture
• Build and run ABM programs for top accounts with AEs, SDRs, and SEs
• Run a high-cadence experimentation program on messaging, pricing, and conversion flows
• Improve PQL to MQA to SAL conversion through clear stage definitions and sales alignment
• Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming
• Act as a player-coach for a growing team of 2–4 FTEs and agencies
• Set the operating cadence including weekly channel reviews and monthly pipeline councils
• Define hiring bar, regional coverage strategy, and role charters
• Own the demand tech stack and establish guardrails for CAC payback and ROI

Required qualifications

• B2B Demand Gen leadership with ownership of pipeline targets in high-growth B2B SaaS for 8–12+ years
• Data and attribution fluency in multi-touch attribution, forecasting, and CAC payback optimization
• Ability to collaborate with Sales
• Experience building and scaling ABM programs and CRO experiments targeting Enterprise
• Player-coach leadership experience hiring and leading demand teams and agencies
• Technical audience empathy for DevOps, IT, and SecOps buyers
• English language proficiency

Nice to have

• Community-led or open-source GTM experience
• Partner co-marketing experience with marketplaces or tech ecosystems
• Modern martech experience with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting
• Field and event GTM experience in EU/US markets

Benefits

• Competitive compensation
• Equity
• Europe: 30 days of vacation plus public holidays
• US: 20 vacation days, 8 sick days, plus public holidays
• Europe: Benefits according to local country norms
• US: Medical plans with coverage for individuals and families, plus dental and vision
• Europe: Pension contributions according to local country norms
• US: 401(k) retirement plan with a 4% employer match
• US: Company-paid short-term and long-term disability insurance, plus life insurance
• €1K (or equivalent) per year for courses, books, events, or coaching
• Remote-first with regular off-sites
• $100 per month to support open source projects

Before you apply

• Try n8n out and share a screenshot of your first workflow
• We can sponsor visas to Germany
• For any other country, you need to have existing right to work

About the company

n8n is an open workflow orchestration platform for the new era of AI. The company has a team of over 260 working across Europe and the US with a centre of gravity in Berlin.