SMB Marketing Manager

The role

This person will own demand generation programs and campaigns for the SMB sales segment and startups in Japan. They will partner with cross-functional stakeholders to plan and deliver programs and support the growth of the Notion startup program.

What you will do

• Develop understanding of the Notion product and SMB user journey to identify high-impact plays.
• Partner with SMB Sales leadership to set program priorities and align on campaign plans.
• Own end-to-end execution of events and webinars.
• Execute demand gen campaigns in marketing automation platforms.
• Partner with APAC Marketing Ops and BizTech to maintain GTM systems.
• Own lead and pipeline reporting for the SMB segment.
• Increase awareness of the Notion for Startups program and drive acquisition of startup trials.

Required qualifications

• 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
• Proven track record of hitting aggressive growth goals using campaigns such as email and webinars.
• Expertise in end-to-end campaign development, execution, and measurement.
• Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma.
• Customer-centric and insight-driven.
• Strong cross-functional relationship-building skills.
• Experience planning and executing webinars from start to finish.
• Previous experience working with global teams.
• Proficient in fluent-level Japanese and business-level English, both written and verbal.
• Curious and willing to adopt AI tools.
• A builder mindset

Nice to have

• Be a Notion power user and are already an advocate for the tool.
• Track record of interacting with startup founders, VC firms, and incubators

About the company

Notion is the collaborative AI workspace where teams and agents think together. Millions of individuals, small teams, and large companies run their work on Notion.