Lifecycle Marketing Manager, Campaign Strategy & Execution

The role

You will develop and execute lifecycle campaigns to help users discover value and adopt workflows. You will own campaigns from strategy and audience definition through technical production and measurement.

What you will do

• Own the campaign portfolio including launch, one-off, and evergreen campaigns.
• Translate product launches and business priorities into strategies, audiences, and channel plans.
• Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
• Execute audience creation, build, QA, localization, and launch.
• Audit and improve existing foundational journeys.
• Develop testable hypotheses using segmentation, personalization, and A/B tests.
• Measure customer and business outcomes like activation, adoption, and retention.
• Coordinate dependencies across cross-functional teams.
• Create repeatable systems, templates, and playbooks.
• Enable safe self-service for cross-functional partners.

Required qualifications

• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
• Track record of independently leading complex, cross-functional campaigns at scale.
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
• Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
• Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
• Ability to use data to prioritize opportunities, evaluate results, and change strategy.
• Excellent project leadership including clear briefs and stakeholder communication.
• Strong editorial and customer judgment.
• Comfort operating in a product-led, highly cross-functional environment with incomplete information.
• 8+ total years relevant + transferrable experience.

Nice to have

• Working knowledge of SQL or self-serve analytics
• Experience with B2B or product-led growth
• Experience with product telemetry
• Experience with in-product messaging
• Experience with AI-assisted campaign workflows

Benefits

• Cash compensation
• Equity

About the company

Notion is the collaborative AI workspace where teams and agents think together. Millions of individuals, small teams, and large companies run their work on Notion.