Growth Marketer

The role

You will plan and run demand generation campaigns that bring qualified pipeline to Nova Intelligence, starting with paid channels and adding new ones over time. You will manage paid media budgets, run A/B tests, and report on funnel results with the Sales team.

What you will do

• Plan and run multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars) that generate MQLs and sales-accepted pipeline
• Manage paid media budgets on Google Ads, LinkedIn, and Meta, including building campaigns, testing ad copy and creative, and optimizing toward cost per opportunity
• Test new channels and formats beyond the main three, scale what works, and drop what doesn't
• Run a steady cadence of A/B tests on landing pages, gated content, and audiences
• Track funnel conversion from lead to opportunity and attribute pipeline by channel
• Build landing pages, lead magnets, and ad variations, working with designers and contractors when needed
• Build audience and enrichment workflows (Clay, HubSpot) so campaigns reach the right people at target accounts
• Turn customer stories and case studies into ad and campaign assets
• Support field marketing around conferences with pre-event and follow-up campaigns

Required qualifications

• 3 to 5 years in B2B demand generation or growth marketing
• Hands-on experience managing paid campaigns on Google Ads, LinkedIn, and Meta with budget accountability
• Creative and end-to-end execution: design static ads, edit videos, and make your own ad iterations
• Working knowledge of a marketing automation platform (HubSpot, Marketo, or similar)
• Comfort with data: build your own reports and understand funnel metrics (MQL, SQL, pipeline, CAC)
• A collaborative approach with design and Sales, and the confidence to push back with data

Nice to have

• Familiarity with intent data, enrichment tools, or multi-touch attribution
• Experience at one or more early-stage companies where you scale programs from 0 to 1

About the company

Nova Intelligence is building an AI platform for enterprise systems, starting with SAP, to help customers boost the productivity of their SAP teams. It was founded by AI researchers, repeat entrepreneurs, and the co-inventor of SAP HANA, and has raised $40M from investors including SAP's venture arm, Accel, Conviction, and Chemistry.