Senior Product Manager, SMB Platform

The role

This person will own the platform surface area connecting and activating small businesses through DDA onboarding, invoice workflows, and the integration ecosystem. They will also explore applying AI to enhance how SMBs interact with the platform.

What you will do

• Own the DDA application, signup, and account-opening funnel to drive activation.
• Run onboarding and activation experiments using tools like LaunchDarkly.
• Own the end-to-end invoice experience including creation, scheduling, and payment collection.
• Identify and ship improvements for the invoice workflow using AI and automation.
• Own the integration ecosystem across revenue, accounting, payroll, and utilities.
• Lead the vision for a Novo API strategy for LLM and third-party connectivity.
• Design, run, and scale a rigorous experimentation program across the platform.
• Define and own platform KPIs like activation rate, integration adoption, and retention.
• Apply AI to enhance SMB interactions through smart tooling and agentic workflows.
• Partner with Engineering, Design, Data, and Marketing to ship platform improvements.

Required qualifications

• Track record of owning and shipping platform, tooling, or integration products in fintech, financial services, or SMB-focused technology.
• Deep familiarity with SMB customer needs, financial workflows, invoicing, accounting, payments, cash flow and the small business software ecosystem.
• Ability to turn customer insight into product decisions through discovery and data synthesis.
• Strong data proficiency including writing measurement plans and running A/B tests using tools like LaunchDarkly, Amplitude, or Mixpanel.
• Technical acumen with API concepts and integration architecture.
• Practical experience using AI tools to accelerate product work.
• Experience shipping in a regulated environment working with Risk, Compliance, and Legal.
• Strong communication and cross-functional stakeholder management skills.
• Bachelor's degree required

Nice to have

• analytical, technical, or business background

About the company

Novo is a venture-backed fintech that simplifies banking for small businesses. It serves over 250,000 small businesses with a platform providing money movement, storage, and access to capital.