Content Lead

The role

You will own the editorial strategy and content calendar for Nooks, covering the blog, newsletter, guides, research and video. You will create content that drives pipeline and tell the story of what Nooks is building.

What you will do

• Own the editorial strategy and set the content calendar around revenue agents and the agent-era sales org
• Decide what to publish, for which audience and why, across blog, newsletter, guides, research and video
• Hold a high bar so content reads as sharp and opinionated
• Produce flagship demand content such as guides, original research, benchmarks and white papers
• Partner with Growth Marketing to turn content into offers and track conversion into S0s
• Build content for each stage of the buying journey and each segment
• Partner with Product Marketing on launch content, customer stories and release narratives
• Work with Nooks Research and Engineering on technical writing
• Help executives publish bylines, essays and thought leadership
• Manage freelance writers, agencies and contractors, and build a repeatable process

Required qualifications

• 6+ years of experience in content marketing, editorial or journalism
• Experience leading content strategy at a B2B technology company
• A portfolio of written and edited work with a clear point of view and high quality
• A track record of content that drove measurable demand or pipeline, not just traffic
• Experience running an editorial calendar and managing freelance writers or agencies
• Ability to work with product, engineering and research teams on complex technical topics
• Comfort writing for senior business buyers, especially sales, RevOps and GTM leaders
• Curiosity about AI and daily use of AI tools

Nice to have

• Experience building a research report, benchmark or flagship publication from scratch
• Experience at an AI or fast-growing SaaS company during a category-creation moment
• Experience ghostwriting for executives

About the company

Nooks is an applied AI lab building revenue agents that automate sales busywork so sellers can focus on closing deals. The company says it serves over 2000 customers and has raised over 70M USD.