Performance Marketing Lead

The role

The Performance Marketing Lead will own paid media end to end, including media planning, execution, measurement, and optimization. This person will build the foundation for a performance marketing function to capture and create demand.

What you will do

• Own paid search and demand capture
• Run Google and Bing hands-on including account structure, keywords, bidding, copy and landing pages
• Pick bidding strategies for campaigns
• Scale review sites, affiliate partner programs, content syndication, appointment setting and third-party webinars
• Plan and run paid social, display, programmatic, CTV and online video
• Define each channel's role in the funnel and measurement
• Own media planning, budget and attainment to targets
• Lead agency and platform partners
• Speed up creative testing and emerging channel experiments
• Build the ad ops system and repeatable automated templates

Required qualifications

• Deep, hands-on paid search expertise, including value-based bidding, offline conversions and smart bidding
• Experience planning and buying paid social, display, programmatic, CTV and online video
• Strong grasp of measurement beyond last touch, including multi-touch attribution and incrementality
• Systems thinker with extreme ownership
• Proactive and hands-on
• Daily use of modern AI tools like Claude or ChatGPT, with workflows or automations you can show us

Nice to have

• Experience with predicted lifetime value (pLTV) modeling and bidding

About the company

Nooks is an applied AI lab building revenue agents that operate across the full revenue lifecycle. The company has over 2000 customers and has tripled ARR each year for 3 years running.