Senior Product Marketing Manager, Releases & Adoption

The role

This person will own how Nooks releases reach existing customers and the field and grow adoption after launch. They will run release marketing, build adoption programs, and equip the field and upsell teams.

What you will do

• Run release marketing
• Own the release process across all product areas including tiering, release notes, in-app announcements, customer communications and field updates
• Build short demos, walkthroughs and before-and-after stories
• Grow adoption
• Gather customer insight on adoption barriers and bring it back to Product
• Design adoption programs with Customer Success and Growth Marketing
• Measure adoption of what is shipped
• Own product enablement on new releases
• Equip the Upsell sales team with expansion narratives and proof points

Required qualifications

• 5+ years of product marketing or customer marketing experience at a B2B technology company
• Experience running launches or releases across several product teams
• Technical depth to understand how new capabilities work
• Ability to show capabilities through demos and walkthroughs
• Strong verbal and written communication
• Ability to translate technical features into customer-facing benefits
• Experience managing cross-functional efforts with Product, Customer Success and Sales
• Uses product and adoption data to spot opportunities and drive results
• AI-first working style, including using AI tools to quickly build demos, walkthroughs and content

Nice to have

• Experience with expansion, cross-sell or product-led growth motions
• Experience with in-app messaging tools

About the company

Nooks is an applied AI lab building revenue agents that power some of the fastest growing companies in the world. They build AI agents that operate across the full revenue lifecycle.