Customer Lifecycle Manager | Mid-Senior | Coveron

The role

You will own the multi-channel marketing communication track including strategy, creative direction, and technical implementation. You will drive business and product growth by implementing lifecycle marketing initiatives to acquire and retain customers.

What you will do

• Own the multi-channel marketing communication track end-to-end
• Drive business and product growth through lifecycle marketing initiatives
• Build, scale, and optimize automated and ad-hoc marketing campaigns using Braze
• Test and optimize messaging, offers, creative, and frequency
• Collaborate with marketing, product, and data teams
• Gather and analyze customer feedback to identify pain points
• Stay informed on industry trends in lifecycle marketing and automation

Required qualifications

• Previous experience in Customer Value Management, CRM, or Lifecycle Marketing fields
• Hands-on experience with CRM tools and marketing automation platforms
• Ability to own campaigns end-to-end from strategy to performance analysis
• Solid technical background and analytical mindset
• Ability to interpret data and turn insights into actions
• Experience in planning and executing initiatives across onboarding, activation, and retention
• Proactive, growth-oriented mindset
• Proven ability to collaborate cross-functionally

Nice to have

• Braze

Benefits

• Training, mentorship, and room to grow
• Extra vacation days, sick days, and time off
• Private health insurance in Lithuania and Poland
• Free subscriptions to Calm, Headspace, and Mindletic
• Resilience and mindfulness trainings
• In-house gyms, sport cards, online workouts, and personal guidance
• Company-wide trip abroad
• Gifts for birthdays, weddings, and new family members
• Children's summer camps and flexibility around the schedule
• Team building and company events
• Access to coffee bar, open gyms, kids' room, music room, and massage chairs in Vilnius HQ

Before you apply

• Applications may be processed using automated tools for evaluation purposes

About the company

Coveron is building a complete identity theft protection service under Nord Security. The platform combines dark web monitoring, credit tracking, and identity theft insurance.