PPC Expert | Senior

Warsaw, Remote. Posted 2 months ago

The role

The PPC Expert will plan and forecast PPC activities and manage high-volume advertising budgets. They will run A/B tests, analyze performance data, and collaborate with creative and product teams to align ad experiences with acquisition goals.

What you will do

Autonomous planning and forecasting of PPC activities
Management and scaling of high-volume advertising budgets
Formulate hypotheses, run A/B tests, and analyze performance data
Work with copywriters, designers, and product teams to align ad creatives and landing pages
Ensuring quality of campaigns' setup and materials
Checking data quality across tracking points
Designing and handling PPC campaign logic for multi-team projects
Proactive task prioritizing and alignment on deadlines
Daily performance monitoring via platform interface, GA and Looker
Providing clear and relevant reporting on responsibility area metrics

Required qualifications

Advanced knowledge of Google ads and Bing (5+ years proven experience)
Understand all digital marketing metrics and their relations
Exceptional knowledge of various conversion setups and tracking points
Ability to build pivot tables/reports and translate data into strategies
Advanced knowledge of GA4 reports and UI
Excellent knowledge of Google Spreadsheets and advanced formulas
Excellent spoken and written English skills
Ability to work in a team and independently
Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns
Global campaigns experience
Interpersonal skills for liaising with key vendors

Benefits

Training, mentorship, and room to grow
Extra vacation days, sick days, and time off
Private health insurance in Lithuania and Poland
Free subscriptions to Calm, Headspace, and Mindletic
Resilience and mindfulness trainings
In-house gyms, sport cards, online workouts, and personal guidance
Company-wide trip abroad
Gifts for birthdays, weddings, and new family members
Children's summer camps and flexibility around the schedule
Team building and company events
Access to coffee bar, open gyms, kids' room, music room, and massage chairs in Vilnius HQ

About the company

Nord Security is the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet.